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Medium10 min👤 The Meta Business account owner (administrator)

How to grant Meta Ads access for your marketing team

So we can create, check and optimise your Meta (Facebook & Instagram) campaigns, we need access to a few assets in your Meta Business account. This guide shows you, in plain language, what to give us and how — step by step. Important: access to the Business Manager alone is NOT enough; you must also grant access to the specific assets (ad account, page, pixel/dataset, catalog).

Which accesses are required

Steps

  1. 1

    Sign in to business.facebook.com and open Business Settings.

    • Make sure you're on the right Business if you have several.
  2. 2

    The easiest way: add us as a PARTNER, not as an individual person.

    • Users → Partners → Add → “Give a partner access to your assets”.
    • Enter our Business ID: 1703044496521723.
  3. 3

    Select the assets you're giving us and the permissions for each:

    • Ad Account — Manage campaigns
    • Page (Facebook page) — Create ads / Manage
    • Pixel / Dataset — View & Manage
    • Catalog — if you use ecommerce
    • Instagram Account — if you run ads on Instagram
  4. 4

    Send the invitation / confirm the access.

  5. 5

    Let the askFlo team know you've granted access so we can verify it right away.

    • You can mark the assets as “granted” directly in the portal, under Access & integrations.

⚠️ The most common mistake

Many people grant access only to the Business Manager and stop there. That's not enough — each asset (ad account, page, pixel, catalog) must be assigned separately.

💡 Person vs Partner

We recommend access as a PARTNER (using our Business ID). It's safer and easier to manage than inviting an individual person by email.

Unde apeși (pas cu pas)

Ghidaj vizual prin meniuri. Butonul colorat = locul unde apeși.

🔒 business.facebook.com
Business SettingsPartners
👉 Addapasă aici
🔒 business.facebook.com
Selecting assets for the partner
Selecting assets for the partner
🔒 business.facebook.com
Setting permissions per asset
Setting permissions per asset

Checklist

Tick off as you go

0/10

Common problems

I granted access, but it doesn't show up on your side.+

Cauză posibilă: Possible causes: the invitation wasn't accepted; you granted access only to the Business Manager, not to the assets; you picked a different Business Manager; you selected a different ad account; access was given as a person rather than as a partner; or the permissions are insufficient.

You have access to Ads, but you can't see the Pixel.+

Cauză posibilă: The Pixel / Dataset hasn't been assigned to the partner / person, or it isn't connected to the ad account. The Pixel is a separate asset — it must be assigned separately from Data Sources.

You have access to the page, but you can't create ads.+

Cauză posibilă: We have access to the Page, but not to the ad account — or we don't have the “Create Ads” permission. Page access does not include Ad Account access.

You have access to Ads, but not to the Catalog.+

Cauză posibilă: The Catalog is a separate asset and must be assigned separately from Data Sources → Catalogs.

I can't find a Pixel, I only see a Dataset.+

Cauză posibilă: In many Meta accounts, the Pixel is organised under a Dataset. Select the correct Dataset from Data Sources — it's the same thing, only the name has changed.

Frequently asked questions

Why isn't Business Manager access alone enough?

The Business Manager is just the “box” that holds the assets. Access to the box doesn't mean access to what's inside. Each asset (ad account, page, pixel, catalog) is assigned separately.

Is it better to grant access as a person or as a partner?

As a partner — you add our Business ID and grant access to the chosen assets. It's safer and doesn't depend on an individual email.

How long does it take?

About 10 minutes if you already have everything in Business Manager.

Ai finalizat pașii?

Spune-ne și verificăm imediat din partea noastră. Dacă te-ai blocat, trimite-ne un screenshot și rezolvăm împreună.

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How to grant Meta Ads access — step-by-step guide | askFlo